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Anker 1

The Architecture of the Logo
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AMERON HOTEL COLLECTION 2014
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A branding design concept for the well-established hotel chain AMERON.


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The design blueprint, a combination of two fonts, reflects the character and the design-oriented concept of the hotel. An own signet for each facility has been devised, depicting the abstracted architecture of the buildings. Business cards, stationary, a key card holder, a notebook, as well as a pocket-sized presentation folder have been designed in addition to the logo.

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Planning & Realization FINE ROOMS GmbH Berlin Germany
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