logodesign-01e.jpg

The Architecture of the Logo

AMERON HOTEL COLLECTION 2014

A branding design concept for the well-established hotel chain AMERON.

logodesign-11.jpg
logodesign-12.jpg
logodesign-03 (1).jpg

The design blueprint, a combination of two fonts, reflects the character and the design-oriented concept of the hotel. An own signet for each facility has been devised, depicting the abstracted architecture of the buildings. Business cards, stationary, a key card holder, a notebook, as well as a pocket-sized presentation folder have been designed in addition to the logo.

logodesign-07.jpg
logodesign-08 (1).jpg
logodesign-02.jpg
logodesign-13.jpg
logodesign-09.jpg

Planning & Realization FINE ROOMS GmbH Berlin Germany