The Architecture of the Logo
AMERON HOTEL COLLECTION 2014
A branding design concept for the well-established hotel chain AMERON.
The design blueprint, a combination of two fonts, reflects the character and the design-oriented concept of the hotel. An own signet for each facility has been devised, depicting the abstracted architecture of the buildings. Business cards, stationary, a key card holder, a notebook, as well as a pocket-sized presentation folder have been designed in addition to the logo.
Planning & Realization FINE ROOMS GmbH Berlin Germany