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Corporate Identity

The letter “A” – a metamorphose

ALTHOFF HOTEL COLLECTION 2014

After an extensive market research, a design concept for the branding of a luxurious hotel chain has been developed.

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In the process of redesigning the logo the letter “A”, being the brand’s significant signet, received a make-over reflecting the design language and the ALTHOFF Hotel’s high quality standards . The letter “A” in the writing has been incorporated - an abstracted emblem as a corresponding logo – an analogy to the manorial collection of exceptional hotels. Business cards, stationary, a key card holder, as well as a presentation folder with an inlaid booklet have been designed in addition to the logo.

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Planning & Realization FINE ROOMS GmbH Berlin Germany